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DANA
A data journalism source that provides the people with real time information they can use to help victims during natural disasters.
Team
Sahana, MID student
3 weeks
Duration
Role
Problem Discovery, Research, Information Architecture, Wireframing, Graphic assets
Figma, Sketch, Invision Studio, Adobe illustrator
Tools
Process Overview
Inspiration
In 2015, Chennai was hit by the heaviest rainfall it has seen in a hundred years, flooding the city.
Thousands of people volunteered selflessly during the Chennai Floods 2015.
Social media and messaging apps were used extensively to stay informed and connected.
Inspired by the rise of the cities citizenry during the Chennai floods our solution explores an efficient way to inform the people during natural disasters.
PROBLEM DISCOVERY
Interviews
We interviewed two volunteers from the public, a NGO volunteer and a disaster management expert. We asked the volunteers questions about their journey and volunteering experience during disasters. The disaster management expert gave us insight on how NGO plan communicate and receive information to help during natural disasters. He also highlighted some of the inefficiencies and drawbacks in volunteering and donating.
User Journey Map
Information is spread over Social Media and WhatsApp. NGO Volunteers communicate among themselves and public volunteers over phone or WhatsApp.
Public receive some information from any source that maybe unreliable or non current.
Social Media Research
Method
We collected screenshots of Chennai Flood related posts on facebook and twitter.
Analysis
Grouped and coded them based on the information conveyed by the post.
Findings
There were inconsistencies in information posted. Some queries were left unanswered.
Problem Statement
The lack of combined efficient platform focused on providing current information on the cities well-being and the exact help residents can provide during a natural disaster.
Brainstorming
Brainstorming ideas with sticky notes
Concept
A shareable widget that provides current and relevant information for users to provide help according.
Research
Online Survey
We conducted a short survey of 5 questions to know your information the public thinks is more important for them to know during disasters. We had 81 responses on the survey.
Detailed survey results
Questions to be Answered
Method
We brainstormed questions that users would want answers to during disasters. We then developed cards that showed how users would receive and interact with the information displayed to them.
Business Aspects
Opportunity
Impact of social media as an information platform for providing and asking for help.
Business and Brand
Any organization that seeks realtime data, analytics and/or news updates on natural disasters are our customers and partners.
Product Development
Information Architecture
An information architecture was built to plan out what content each information should display and where it should be displayed. The information structured based on research findings.
Wireframes
The wireframes were designed using the information architecture as the basis. We were able to plan layout and user eye flow over the information.
Prototype
Future Steps
Research
User testing of current prototype and iterations.
Understanding the revenue streams in more depth
Understand NGO user better for better user experience
Webpage
Prototype for mobile interface
Explore how the product would appear in social media
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